On Thursday evening, amid swirling speculation regarding an incident at Brown University, the network's Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
Although CNN is certainly not a flawless news source, her words rang true to many. It stands as one of the broadcasters where you can find reality-based and generally reliable reporting – notably during crises like the one developing close to a New Hampshire storage facility.
But the news network, now middle-aged, finds itself in a vulnerable state as two huge media conglomerates compete for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the fate of CNN has turned into a high-risk game of corporate ownership, not as a question of what serves the information-seeking public.
“Here is one more case of the profound systemic issues with roots in many years of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.
The debate about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a larger point.
“It is often framed as a financial tale with key players as the protagonists, but there is scant discussion of the common good,” Pickard added.
The CNN scenario is further muddied by Donald Trump’s views about a network he has long portrayed as perhaps his chief “fake news” foe.
Think back to the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.
Trump now claims that CNN needs new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is a factor in why he seems to come down on the side of Paramount Skydance, which has made a hostile bid.
There is a basis to favor that company more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.
Significantly, if Netflix wins, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a welcome development to many at the network, but it’s hardly a safe harbor. That arrangement could set up CNN for another sale. There is no finish line.
In the view of Timothy Wu, a lot of this is illegal, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should disallow both deals.
“Both acquisition attempts would be harmful to the country, and both should be contested by the government,” Wu stated.
Whatever happens in this situation, the larger issue remains.
“The present media landscape is a profoundly anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard said. Policy decisions – from the 1930s and 1940s – helped to create this hyper-commercialized monster, and different policy decisions can tackle it.
Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Overhaul is very unlikely now, but that should not imply it will never happen.
Initiatives that strengthen independent news organizations, reinforce local journalism, fund public media, and prohibit the accumulation of media power in very few hands are within reach – they are vital for a robust democracy.
When it comes to media ownership, bigger isn’t better. And news organizations including CNN cannot be pieces in the latest corporate chess match.
Lena is a digital strategist and founder passionate about crafting unique brand identities and user-centered designs.