TikTok is introducing a updated setting that allows them to cut down on the quantity of AI-made media appearing in their streams. This move comes as the platform disclosed that it currently hosts more than 1 billion content made with AI.
The update is undergoing trials over the following weeks before a full-scale launch. This advancement aligns with a surge in content created by AI, driven by emerging content generation software.
Studies have shown that nearly a tenth of the fastest-growing channels on a popular video site only show clips produced artificially. A significant portion of this material is deemed low-quality AI content, a label for substandard, mass-produced content that is frequently absurd or bizarre.
Based on user feedback that a lot of users enjoy content made with AI tools, from digital art to science explainers, and we want to give people the option to increase or decrease of that, based on their own likes,” said a platform representative.
The platform shared that there are presently 1.3 billion videos on its service labeled as artificially created. Overall, in excess of 100 million videos are uploaded to the platform daily, making AI-generated material a limited part of its overall inventory.
Viewers will be able to decrease or raise the amount of AI-generated videos they view by using the content preference option in the app and choosing the AI content topic. Other topics that are already be modified under the filter encompass current affairs, clothing, cosmetics, and choreography.
TikTok’s policies oblige users to tag lifelike AI-made content, and it forbids malicious fake videos of celebrities or crisis events. Any believable artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the app will henceforth apply an AI-generated watermark to content made using its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This action is intended to deter users from trying to circumvent the labeling process.
TikTok is also introducing a $2m educational fund for professionals and institutions to create educational content about ethical AI use. This project will benefit educational bodies focused on educating computer science.
TikTok has defended its safety measures, following controversy over plans to cut jobs for numerous safety staff in Britain. The company is planning to eliminate 439 jobs in its user protection division in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A company official clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The company announced a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is proving valuable operate efficiently.”
Lena is a digital strategist and founder passionate about crafting unique brand identities and user-centered designs.